design & consultancy, enjoyed

global trader

Global Trader is the leading South African spread trading company. We produced an advertising campaign for them with unexpected results. The image of a black man carrying a globe proved to be iconic, resonating with the aspirational view South Africans have of the world. A simply executed idea with mass market appeal. The result was surprising, but welcome, attention and many requests for prints of the image.
© CPV design limited 2014