design & consultancy, enjoyed


debenhams

Debenhams had commissioned designers to develop custom ranges for them for some time. However, they felt that the products were not adequately displayed on the fashion floor and asked for a proposal to address this issue.

We put forward a more fundamental suggestion: to take the designers to the heart of the business, make them the focus in every department and create a halo effect for the rest of the store.

The result?

Designers at Debenhams.
© CPV design limited 2014