design & consultancy, enjoyed

channel 4

Occasionally a project really does change the world. The identity for channel 4 was one such project. Designed with Martin Lambie-Nairn it re-wrote the rules on how an organisation could establish itself in the public eye and articulate its’ purpose. It changed perceptions of how a brand could behave and more importantly how it could engage and inspire viewers and employees.

How did we do it? A one-off opportunity, a fantastic client and huge amounts of hard work.
© CPV design limited 2014